I have selected what I believe are some of the finest fashion campaigns by the online fashion brand Missguided. Keep reading to discover more…
Image Source: Pinterest
As I am heading into the final weeks of my Fashion Communication degree, I am starting to get excited about my future and next steps. For me, that will be studying a master’s degree in Digital Marketing. I am hoping this will provide me with the skills and knowledge that I need to work in a job role that involves social media and/or marketing. I would love to be able to bring my love of fashion to my master’s degree as I aspire to work for a fashion or lifestyle brand once my days of studying are complete!
There are so many that I could have shared and talked about with you, I probably could have written an essay for this post. However, I don’t want to bombard you with top tier content, so I have selected a few of my favourites. Keep reading…
Pamborghini, 2016
Image Source: Missguided
In such a big industry you need to impress to get noticed. You need people to notice you, Missguided were most certainly noticed back in 2016.
This also must be one of the best forms of guerrilla marketing that I have seen, they wrapped a Lamborghini and drove around the streets of London. ‘The £300k Lambo was wrapped in a pink Missguided design with none other than the original Babe, Pamela Anderson on the bonnet’ (Missguided). Pamela Anderson is a big celebrity name and a bit of an icon, as soon as you see her you know who she is.
‘We wanted to pay homage to the iconic Hollywood hot girl because she is one of the icons that paved the way for our influencers today. The campaign racked up over 25 million shares on social media’ (Missguided). 25 million shares are incredible, that isn’t just for the UK it is globally. Therefore, that campaign and imagery of that car are spreading around the world and reaching people who may have never even heard of Missguided!
The car is owned by Nitin Passi who is the founder of Missguided. The car was in a bright pink along with fake $100 bills. As well as that was a picture of the star known for Baywatch laid along the roof and bonnet.
Image Source: Daily Mail
This was all done for a reason though; she had become the face of the fashion brand at that time. This car was sure to have made people aware of a connection between Pamela and Missguided.
This was also featured on Missguided’s TV documentary so if you haven’t seen it already give it a watch. It is also nice to see what it is like working for a fashion company and the different roles that it can involve.
Love Thyself, 2019
Video Source: YouTube, Missguided
I find campaigns and advertisements like this one powerful, they represent everyone which I think is so important in the world that we live in today. No one should feel that they aren’t good enough or feel left out. Especially when it comes to fashion, it is part of our identity and wearing amazing clothes can also make us feel good. This is another campaign that was also featured in the TV documentary. To be honest, watching the documentary made me see how amazing it looks to work for a fashion brand and I can’t wait to start applying for jobs that let me create amazing content once my time studying is done.
‘We wanted to make a film of empowered women dancing, having fun and being unapologetically themselves. They stripped down to their bra and panties and danced. They showed everyone that is sexy to not give a f*ck what people think and love every part of your body’ (Missguided).
This video has a nice vibe about it. It is fun it is lively; everyone is having a good time and you can see confidence shining through. In addition to that, I love how it has ‘#love thy’ and then keeps changing through lots of different things that some people may see as imperfections. They aren’t really imperfections though; they are human things that we all experience in some way in our lives. Missguided is trying to normalise that. What is also nice to see is the wide range of models. So many fashion brands are known for using models of a certain size and height, that feels old now and we need to see real people being represented. The people who are going to be investing in the brand and wearing the products need to be seen modelling them and as faces of the brand!
Image Source: Missguided
‘We are on a mission to empower ALL babes to love themselves and their bodies. Trapped in an age of social media and constant comparisons, we want to show women that beauty is not determined by what we see on Instagram. It does not have a size, shape or colour. We reached out to 9 strong, body confident women who dared to challenge perceptions by stripping down and baring all to the world. Each of these women have battled with their own personal body insecurities and overcome them to feel stronger than ever. They have stepped forward to share their journeys with us, on the way promoting self-love and acceptance. Let’s empower women to empower women’ (Missguided).
Missguided Nudes, 2020
Image Source: Missguided
‘Whatever your shade, we’ve got you covered’.
‘With our campaign, we are on a mission to push the boundaries and re-write the ‘norm.’ The world is a diverse place, so our clothing should reflect that. The colour ‘nude’ has meant one shade for far too long, when our skin is not. We worked with 15 inspirational models, content creators and activists to create not only a campaign but a movement to redefine the colour ‘nude’ (Missguided).
Like the Lovethyself campaign, this is filled with diversity. So many people are treated differently because of their skin colour and their size or appearance which is wrong. This campaign sees all these people being represented and challenges people’s views and ideas. Not all skin colours are the same, it is probably difficult to find someone else with the same shade of skin colour as yourself.
Missguided hasn’t just created a campaign they developed a whole clothing collection too. They developed a 78-piece collection with the prices starting at just £5 and going up to £39 which suits people with different budgets. The collection consists of loungewear, shapewear as well as underwear. This collection comes in eight shades and sizes 4-24, making it wearable and suitable for all.
Video Source: Youtube, Missguided
They partnered up with Models of Diversity who advocate for diversity in the fashion, beauty and media industries. As part of this campaign, they launched a competition where applicants had to submit a picture on Instagram that was unfiltered, they then had to go to Manchester for a photoshoot. ‘Missguided and Models of Diversity cast seven out of 2,500 candidates to model in the campaign alongside nine others, who also received a 1,000 pounds clothing voucher and the opportunity to be a part of Missguided’s gifting programme’ (Fashion United).
Angel Sinclair, the founder of Models of Diversity, commented: “We were delighted that amongst their gorgeous and diverse cast they included seven very beautiful but very different models from Models of Diversity, the results are amazing. It is a pleasure to be associated with a brand so determined to be on the right side of change” (Fashion United).
Do you have any favourite fashion campaigns? I have loads but there are a lot of campaigns that I admire that are non-fashion related too. Fashion is where my heart is and has been from such a young age. Missguided is just one fashion brand that I hope to work for in the future, it would be an absolute dream to work on campaigns like some of the ones I have looked at in this post.
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